Grapevine: The New Art of Word-of-Mouth Marketing
By Unknown Author.
Description
Word of mouth is an amazingly powerful force but how does it really work?. Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done. As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a successful practitioner, not a theorist. And he’s figured out how to measure and harness word-of-mouth without corrupting it. In Grapevine, Balter shows why honest feedback about b...
ISBN(s)
1591841100, 9781591841104
