The Anatomy Of Buzz: Creating Word-of-Mouth Marketing
By Emanuel Rosen.
Description
The first book to show companies how to generate word-of-mouth marketing. When buying most things consumers rely heavily on personal recommendations from friends and family, colleagues and peers - and sometimes even strangers. Yet most marketing still focuses on advertising and other tools to influence each customer individually, ignoring the fact that buying 'conversation products' is a social process. The Anatomy of Buzz is the first book to show how to help customers influence each other through word-of-mouth, using case studies and concrete example: Why did it take cameras 50 ...
ISBN(s)
1861976151, 9781861976154
