Marketing Communication: A Brand Narrative Approach
By Unknown Author.
Description
Marketing Communications: A Brand Narrative Approach is amainstream, student-driven text which gives prominence to thedriving force of all Marketing Communications: the imperative ofBranding. The book aims to engage students in an entertaining,informative way, setting the conceptual mechanics of MarketingCommunications in a contemporary, dynamic context. It includes keycurrent trends such as: Brand narrative approach - Cases such as Dove,Harley-Davidson, Nike and World of War Craft feature real-life,salient examples which are engaging for students and reflect thegrowth of co-authored brand ...
ISBN(s)
0470319925, 9780470319925
