Introduction to Marketing Communications: An Integrated Approach
By Unknown Author.
Description
For introductory courses in marketing communications, advertising and promotions. This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process. - from Amzon
ISBN(s)
0132690853, 9780132690850
