Marketing Communications: Integrating Offline and Online with Social Media
By Unknown Author.
Description
Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Communications explores:-social media and websites-advertising-PR-sponsorship-direct sellingThe fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a "marketing revolution," the book presents ...
ISBN(s)
0749461934, 9780749461935