Marketing Communications: Integrating Offline and Online with Social Media

By Unknown Author.

Marketing Communications: Integrating Offline and Online with Social Media

Description

Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Communications explores:-social media and websites-advertising-PR-sponsorship-direct sellingThe fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a "marketing revolution," the book presents ...

ISBN(s)

0749461934, 9780749461935

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