Media Semiotics An Introduction
By Jonathan Bignell.
Description
Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging. This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scru...
ISBN(s)
0719062055, 9780719062056
