A Theory of Semiotics (Advances in Semiotics)
By Umberto Eco.
Description
... the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." ―Journal of Aesthetics and Art Criticism... draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions." ―Language in Society... a major contribution to the field of semiotic studies." ―Robert Scholes, Journal of Aesthetics and Art Criticism... the most significant text on the subject published in the English language that I know of." ―Arthur Asa Berger, Journal of Communic...
ISBN(s)
0253202175, 9780253202178