Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity
By Unknown Author.
Description
Private labels, also known as ""store brands"" or ""house brands,"" have long been associated with inexpensive name-brand knockoffs. In recent years, however, retailers have begun marketing higher quality products under their private labels. The result has been a huge increase in the market share of private label brands. International in scope, Private Label considers both the dangers and the opportunities posed by this rapid growth. It debunks the myths surrounding private labels' rising popularity, offering brand managers ways to view private l...
ISBN(s)
0749450274, 9780749450274
