Private Labels, Branded Goods and Competition Policy: The Changing Landscape of Retail Competition
By Unknown Author.
Description
The growing use of private labels in recent years has affected significantly the landscape of retail competition, with major retailers no longer being confined to their traditional role as purchasers and distributors of branded goods. By selling their own-label products within their outlets they are competing with their upstream brand suppliers for sales and shelf space. This unique relationship, and the continued strengthening of private labels, raises important questions as to their pro-competitive effects and possible negative effects. This book provides an in-depth review of the range o...
ISBN(s)
0199559376, 9780199559374
