Marketing Mistakes and Successes (25th Anniversary Edition) 8th Edition
Description
Take a behind-the-scenes look at today's biggest marketing mistakes and successes! You can gain valuable, real-world marketing wisdom by taking a behind-the-scenes look at some of today's most notable marketing successes and failures. With the new 25th anniversary edition of this best-selling casebook, you'll learn how to make better marketing decisions, implement strategies, avoid pitfalls, and seize opportunities! In a lively, conversational style, Robert Hartley Provides play-by-play analyses of the actual decisions and practices that lead to major marketing wars, comeback...
ISBN(s)
0471370606, 9780471370604
