Marketing Mistakes and Successes (7th ed)
Description
This collection of short, real-company cases explores notable blunders in marketing. It helpfully outlines several contrasting good marketing decisions, their ramifications and the lessons they teach. This book emphasizes how we can learn from mistakes and successes—how we can learn by comparing the unsuccessful with the successful. - from Amzon
ISBN(s)
0471159050, 9780471159056
