Customer Culture: How FedEx and Other Great Companies Put the Customer First Every Day
By Michael D. Basch.
Description
Many people have written about creating customer-centered organizations. Michael Basch actually did it--better than anyone else. He was the co-founder of Federal Express, and the VP of Sales, Marketing and Customer Service. He built the systems, created the processes and developed the culture that made FedEx the legend it still is today in customer management and support. CustomerCulture is about consciously building the customer-centered organization where every employee is focused on serving their customers for sustained, profitable growth over the long haul... and it is now available i...
ISBN(s)
0131303201, 9780131303201
