Data Mining: Building Competitive Advantage
By Robert Groth.
Description
Finally, heres a book that explains in plain English what data mining is and how its used to improve a companys bottom line . . . Groth takes a very complex and vast field and makes it comprehensible. Miguel A. Castro, Ph.D., President, Dovetail Solutions Data mining business solutions-practical, up-to-date, and hands-on! With data mining, you can achieve competitive advantage from the data youve already paid to compile. Data Mining: Building Competitive Advantage shows you how. You wont just learn the theory and concepts of data mining; youll discover how to apply them-hands-on, through re...
ISBN(s)
0130862711, 9780130862716
