Strategic Alliances: Building Network Relationships for Mutual Gain (Response Books)
By S Shiva Ramu.
Description
While many theories assume the success of alliances, author S. Shiva Ramu takes the opposite view, namely, that alliances also often fail. These failures occur, notes the author in Strategic Alliances, primarily because one of the partners begins to transgress the basic premises of the alliance. Through this book, CEO′s and business executives will learn the essential factors required to ensure the successful management of alliances. Beginning with a discussion of the emergence and development of various types of networks and the associated theories, the author also provides the indus...
ISBN(s)
0803993439, 9780803993433
