Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources
By Unknown Author.
Description
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiat...
ISBN(s)
0787996912, 9780787996918
