Essentials of Contemporary Management
By Gareth R. Jones.
Description
Jones and George are dedicated to the challenge of "Making It Real" for students. The authors present management in a way that makes its relevance obvious even to students who might lack exposure to a "real-life" management context. Their goal is to relate management theory to real life examples to drive home the message that management matters both because it determines how well organizations perform, and because managers and organizations affect the lives of people who work inside them and people outside the organization, such as customers, communities, and shareholder...
ISBN(s)
0073011223, 9780073011226
