Customer Service in Retailing
By Anil Mishra.
Description
This book is designed to meet the needs of management students for a comprehensive textbook on a significant aspect of retail management. It provides an in-depth coverage of retail service theory with an original and fresh treatment. It presents concepts that are clearly explained through illustrations, exhibits, tables and figures. · introduction to customer service · retail service mix · customer expectation and perception from retailers · service quality · customer complaints and customer service · managing the customer service function · ...
ISBN(s)
8177223712, 9788177223712
