Marketing Management: Texts and Cases
By Unknown Author.
Description
This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references. - from Amzon
ISBN(s)
0471552550, 9780471552550
