Marketing An Introduction
By Unknown Author.
Description
PUTTING YOU IN CONTROL OF YOUR OWN JOURNEY THROUGH MARKETINGMarketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. This classic text has been refreshed and remodelled to create a lively and exciting first edition that is perfect for European students. Marketing answers key questions that face the subject in the 21st century, such as: * Can marketing adapt to the challenges and opportunities presented by Second Life and new online virtual worlds?* How is the marketing of Marks & Spencer being shaped by concerns over...
ISBN(s)
0273713957, 9780273713951
