Marketing Strategy
By Unknown Author.
Description
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing. - from Amzon
ISBN(s)
0030321034, 9780030321030
