The High-Purpose Company: The TRULY Responsible (and Highly Profitable) Firms That Are Changing Business Now
By Christine Arena.
Description
In The High–Purpose Company, corporate strategist and researcher Christine Arena shows that some extraordinary companies are driven by purpose, whereas others simply pretend to be. The High–Purpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two groups––and make a giant leap forward. Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well–known firms. The surprising results of the study defy long&nd...
ISBN(s)
0060852070, 9780060852078
