THE CORPORATE STARTUP
By Unknown Author.
Description
CMI Management Book of the Year 2018, category Innovation & Entrepeneurship. What The Book Is About: The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. The world around us is changing rapidly. There is now more pressure on established companies to innovate. The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation wh...
ISBN(s)
9462761507, 9789462761506
