The Culting of Brands: When Customers Become True Believers
By Douglas Atkin.
Description
An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. 35,000 first printing. - from Amzon
ISBN(s)
1591840279, 9781591840275
