Retailing Management
By Unknown Author.
Description
Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text’s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text’s logical organization around a decision-making process allows readers to learn about the process of strategic decisions...
ISBN(s)
007301978X, 9780073019789
