Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound
By Martin Lindstrom.
Description
"A treasury of ideas for bringing new life to your brands, and the cases are truly compelling ...should be read by everyone involved in developing or improving a brand. Read this book and watch how the professionals do it". (Philip Kotler, Professor of International Marketing, Kellogg School of Management, Northwestern University). That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a ...
ISBN(s)
0749443715, 9780749443719
