Strategic Marketing Management for the Pacific Region
By David W. Cravens.
Description
"Strategic Marketing Management for the Pacific Region" by Cravens, Merrilees and Walker, is the first Australasian adaptation of the highly successful "US Strategic Marketing" text by acclaimed author David Cravens. The adaptation of Cravens will not only develop information already employed by the US version of the text, but will offer many unique features developed specifically for the Australian, New Zealand and South East Asian local markets. The adaptation by Merrilees and Walker will give students and lecturers a more comprehensive strategic approach to marketing ...
ISBN(s)
0074705881, 9780074705889
