The New Rules of Marketing & PR 4th Edition: How to Use Social Media, Online Video, Mobile Applications...to Reach Buyers Directly
By Unknown Author.
Description
The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a we...
ISBN(s)
1520019491, 9781520019499
