International Marketing
By Unknown Author.
Description
Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today?s international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century. - from Amzon
ISBN(s)
0030211123, 9780030211126
