What the Nose Knows: The Science of Scent in Everyday Life
By Avery Gilbert.
Description
• How many smells are there? And how many molecules would it take to create every smell in nature, from roses to stinky feet?• Who was the bigger scent freak: the perfume-obsessed Richard Wagner or Emily Dickinson, with her creepy passion for flowers?• By scenting the air in stores, are retailers turning us into subliminally controlled shopping zombies?• Were Smell-O-Vision and AromaRama mere Hollywood fads or serious technologies?Everything about the sense of smell fascinates us, from its power to evoke memories to its ability to change our moods and influence our behav...
ISBN(s)
140008234X, 9781400082346
