Creative Advertising, New Edition
By Mario Pricken.
Description
"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals―namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."―Adweek Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-win...
ISBN(s)
0500287333, 9780500287330
