Display and Visual Merchandising (Retail Action Guide)
By Ken White.
Description
This Retail Action Guide is a visual tour of the world of window and in-store display and merchandising. Written by Ken and Frank White -- hardly new kids on the retail bookstore promotional block. This handy new guidebook explores many of the arresting and effective in-store sales support techniques and ideas used by the best stores to stand out from the crowd and create win-win situations in their local markets. Illustrated with more than 300 visual color illustrations, the Guide begins with the basics of display and visual merchandising and moves on to the design of show windows. Nex...
ISBN(s)
1884951058, 9781884951053
