Principles of Electronic Media (2nd Edition)
By Unknown Author.
Description
The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Readers will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today's media professionals. Throughout the book and in the stand—out “ProTalk” boxes, readers meet industry leaders and visionaries who chart the future of electronic media. The authors' accessible and engaging writing s...
ISBN(s)
0205449751, 9780205449750
