The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide
By Greg Geracie.
Description
Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK® Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and acro...
ISBN(s)
0984518509, 9780984518500
