The Business Environment (6th Edition)
By Unknown Author.
Description
By encouraging students to explore the challenges and opportunities managers face in the business environment, the sixth edition of this successful text provides students with a solid foundation from which to build upon their business knowledge. This thought-provoking book helps students to understand how business organisations operate in economic, political, social, technological, and legal environments. It introduces and analyses the business environment model, enabling students to understand how it can determine business strategy. The following online resources support the text: For stud...
ISBN(s)
0273716751, 9780273716754
