International Marketing Management
By Subhash C.Jain.
Description
This book is designed to enable readers to develop skills to make marketing decisions in the global context: how to find new markets to replace saturated markets; how to customize products for the demands of new markets; which products world customers want; how to best reach the customers; what pricing strategies are most appropriate; what Distribution channels are adequate to serve the world customers; how to overcome barriers that hinder implementation of marketing programs; and so on. In addition to covering all important frameworks of marketing, the book briefly touches upon those conce...
ISBN(s)
8123912757, 9788123912752
