Packaging
By Unknown Author.
Description
The first book to explore the vital, commercial relationship between design, marketing, and the target audience.DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the æwhat?Æ and æwhy?Æ of design, DemoGraphics: Packaging dissects the æwho?Æ Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession, and shopping habits. Case studie...
ISBN(s)
2940361711, 9782940361717
