Advertising in Tourism & Leisure
By Unknown Author.
Description
'Advertising in Tourism and Leisure' brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book examines* the role of advertising and its relationship with other aspects of tourism and leisure marketing * the techniques used in advertising to key market segments* new strategic directions in advertising, focusing on the new destination marketing strategy of branding and assessing the relationship between advertising...
ISBN(s)
0750654325, 9780750654326
