Public Relations Strategy
By Sandra Oliver.
Description
This fully updated second edition of Public Relations Strategy is designed to challenge readers, introducing them to the intense discussion that is currently taking place on the nature of public relations and its role in developing and supporting management strategy. The book links models and theories of strategic management to the PR function and includes the way in which globalization and the internet are shaping and changing organizational PR strategy. - from Amzon
ISBN(s)
8175543337, 9788175543331
