Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Key Global Customers
By Peter Cheverton.
Description
Global Account Management explains the challenges of establishing a global account strategy and guides the reader through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients. Peter Cheverton highlights the difference between an international company operating in different markets and one that can be considered truly global. He explains that company directors need to understand whether a client has consistent needs across different countries, possesses a global ope...
ISBN(s)
0749452277, 9780749452278
