International Business: The New Realities
By Gary Knight, John Riesenberger S. Tamer Cavusgil.
Description
For courses in Business. International Business: A Millennial Approach International Business: The New Realities caters to a millennial audience, the most diverse and educated generation to date. The book speaks to readers of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text prepares readers for international business in our modern world. The Fourth Edition plays on millennials’ charact...
ISBN(s)
1292152834, 9781292152837
