The Other Side of Innovation: Solving the Execution Challenge (Harvard Business Review (Hardcover))
By Unknown Author.
Description
Companies can’t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing themturning ideas into actual breakthrough products, services, and process improvements.That’s because ideating” is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere.In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiativewhether a simple project or a grand, gutsy gamble.. Drawing on examples from innovat...
ISBN(s)
1422166961, 9781422166963
