Introduction to Mass Communication 2001: Media Literacy and Culture
By Stanley J. Baran.
Description
This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. - from Amzon
ISBN(s)
0767419251, 9780767419253
