Public Relations Writing: Form and Style (International Edition)
By Unknown Author.
Description
PUBLIC RELATIONS WRITING: FORM AND STYLE, International Edition combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It also introduces you to the different styles and techniques behind writing principles that you'll need to develop. The 10th...
ISBN(s)
1439085463, 9781439085462
