Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances
By Larraine Segil.
Description
"How does one accurately measure an alliance? With all the factors involved - productivity, decision making, team performance, the number of new customers, and damage control - getting a precise measurement can be a complex and daunting task. Knowing which measurement to use, and at what stage of the alliance life cycle, is critical. "Measuring the Value of Partnering" gives readers a system for measuring a relationship's contribution at every stage of the alliance, from creation to implementation to termination. This essential book features case studies drawn from inte...
ISBN(s)
0814407781, 9780814407783
