The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room
By Chuck Underwood.
Description
First Edition; published in 2007. How is this possible? The essential book for the board room AND the living room? This is the definitive portrait of America's generations in the workplace (generational workforce diversity and human resource strategy), marketplace (generational marketing, advertising, sales, and customer service strategy), and living room (understanding our children, parents, and ourselves in a more meaningful way than ever before). It is the most provocative page-turner covering the fastest-rising business and family topic in America: the story of generational differ...
ISBN(s)
0979574501, 9780979574504
