Predatory Marketing: What Everyone in Business Needs to Know to Win Today's American Consumer
By Unknown Author.
Description
Britt Beemer understands, probably better than anyone else in North America, how customers think, why they think that way, and what obstacles must be overcome to generate a sale. His expertise comes from a continuing dialogue with three million consumers and hands-on experience with hundreds of companies that cover the whole spectrum of consumer products. Clients who follow Britt Beemer's recommendations enjoy an average growth rate several times greater than their competitors, earning him a reputation as one of America's leading business strategists. In Predatory Marketing he sh...
ISBN(s)
0688148360, 9780688148362
