Revenue Management
By Robert G. Cross.
Description
Remember growth? That's what companies do when they're healthy, when they're focused on the revenue side of the ledger instead of the cost side. But in therecent frenzy of downsizing and reengineering, much of corporate America lost sight of the need for real growth, and revenue generation stagnated or declined. Now, in this eye-opening book, Robert G. Cross reminds us that cutting costs is not enough, and he shows how a powerful new strategy called Revenue Management can help any business dramatically improve its bottom line.Revenue Management--also known as RM--e...
ISBN(s)
0553067346, 9780553067347
