The Interactive Marketplace: Business-to-Business Strategies for Delivering Just-in-Time, Mass-Customized Products
By Keith T. Brown.
Description
Most e-commerce experts agree that "click-and-buy" shopping cart sites are fast becoming a thing of the past. Soon, the only e-businesses that will matter will be those which allow customers to custom design the products they buy.At Ford, the Ford-Oracle AutoExchange site transformed Ford's supply chain from one based on forecasts and building for inventory to a real-time, build-to-order model. In this practical guide to the future of e-business. BuildNet, Inc. Chairman Keith T. Brown clearly explains why the most successful business-to-consumer e-businesses, now and in the y...
ISBN(s)
0071363432, 9780071363433
