Hospitality Management Strategies
By Ronald A. Nykiel Ph.D. CHA CHE.
Description
This comprehensive up-to-date guide to current managerial strategies in the hospitality industry provides an applied, in-depth understanding of how the industry develops, grows, and operates. This book provides readers with a global perspective, written by an educator with over 30 years management experience in the hospitality industry. Covering all the management strategy disciplines such as business development, finance, human resources, and marketing—this book features an ¿applied/real world¿ focus on current trends which have substantial impact on management strat...
ISBN(s)
0130618764, 9780130618764
