广告设计与实战 Advertising Design and Practice (Chinese Edition)
By zhou yang jing.
Description
This book introduces the history of advertisement, the development of advertisement design. It probes into the creative thinking method and theory of advertisement. Starting with issues like ads graphs, ads colors, layout arrangement,ads lasting time, option of the ads media and evaluation measure in propagation effect, the book systematically expounds the basic principle and practical experience of ads designing and ads propagation. - from Amzon
ISBN(s)
7302278237, 9787302278238
